Bartronics launches extended capability RFID solutions for India
Bartronics launches extended capability RFID solutions for Indian market BIL ties-up with US-based Intelleflex Corporation Hyderabad, December 22, 2008: Bartronics India Limited today re-affirmed its pioneering status in the Automatic Identification and Data Capture (AIDC) technologies Industry by announcing the launch of extended capability Radio Frequency based Identification (RFID) solutions for the Indian market. The technology is being offered in partnership with Intelleflex Corporation, a US based entity, which has been powering solutions in industries such as transportation, agriculture, manufacturing and retail. Applications most amenable for implementation of RFID include equipment and vehicle yard management, high-value asset tracking, reusable container tracking and personnel monitoring. Commenting on the strategic relationship, Bartronics India Ltd Managing Director, Mr Sudhir Rao said “Partnering with Intelleflex, we can now offer extended capability RFID tracking solutions to the Indian market. By delivering these types of solutions, we will be able to better serve our customers in markets like cold-chain distribution and asset tracking. We chose to partner with Intelleflex because they have established themselves as the technology leader in this product category.” Emerging applications of RFID technology depend upon extended capability solutions, with features such as large user memory, long range operation, advanced security architectures, robust performance in difficult RF environments and sensors for environmental data capture of items like temperature exposure. The extended capability is due to the battery-assisted passive RFID, which extends the operating range to 50 meters. Apart from extending the operating range, the features include on-tag memory of 64kb, zonal location finding and advanced security architecture. Further, the cost has been brought down to a fraction of active RFID. The solution offers two other distinct advantages – one is it can be used in a wide variety of challenging environments because it can withstand exposure to the elements including extreme temperature ranges from -40 to +125 degrees Celsius. The second is that the current multi-protocol readers support both types of tags – normal as well as battery-assisted thereby, enabling easy migration paths. Based on the Intelleflex RFID platform, Bartronics is able to offer differentiated RFID tracking solutions and fills a void in the market where standard passive RFID falls short, but the cost of active RFID is too high. Bartronics has already identified ready markets for the new platform and is actively engaged with customers for implementing the mixed tag solutions.
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