IAHGames and Tata Communications in pact for Online Gaming Services

First Truly Global CDN Supports Gaming Initiatives in APAC

SINGAPORE,  September 21, 2008 – Tata Communications, a leading provider of a new world of communications, and IAHGames, a major online game Publisher and Operator in Southeast Asia, announced this week at the 2008 Games Conference Asiathat IAHGames has engaged Tata Communications to provide their Global Content Delivery Network (CDN) service in Asia. Tata Communications’ Global CDN service accelerates game delivery and offers a high quality customer experience for the digital media and entertainment community. The CDN service will deliver a range of online games, including the award-winning Granado Espada and an upcoming title EA SPORTS ™ FIFA Online 2 which is due for closed beta testing today.

Tata Communications, which launched its next-generation CDN service globally last week, delivers one of the highest performance and reliability in the industry while providing immediate access to content, including High-Definition Video, without delay or jitter. With more than 300 points of presence worldwide, Tata Communications’ now offers the first truly global CDN service on a state of the art, single ASN global IP network. Tata Communications CDN service enables large gaming files to download six times faster than conventional networks
“As one of the top game operators in the Asia-Pacific region, we choose to work with the best partners in the world to offer unparalleled gaming experience to our customers,” said Mr Yeo Yeok Chuan, Vice President of Marketing & Strategy for IAHGames “Partnering with Tata Communications and utilizing their global CDN allows IAHGames to provide a faster and more efficient way to deliver digital content to our APAC customers. We look forward to working with Tata Communications to bring high quality gaming services to gamers based throughout Asia.” 
According to Mr.Yeo, the global gaming market has grown tremendously over the past 20 years, now earning more revenue worldwide than the Hollywood movie industry.  Southeast Asia’s gaming market in particular has shown enormous growth over the past few years, and will continue to do so as online and gamer penetration expands. The vast population of the region still exhibits a multitude of untapped potential, and based on recent evolution of the gaming market in Korea and China, Southeast Asia’s gaming community and business will continue to grow exponentially for at least the next five years.
“The launch of Tata Communications’ CDN service offers a faster and better way for  customers  to deliver digital content on the Internet,” said Genius Wong, Tata Communications’ Senior Vice President of Global IP and VPN Services. “Supporting IAHGames to deliver its suite of game contents to the APAC gaming community reduces the need for expensive infrastructure build-outs by the gaming industry and extends content delivery worldwide instantly. Tata Communications’ goal is to deliver solutions that meet the needs of the gaming market, most importantly distribution and enhances customer experience, as it continues to grow globally.”
Tata Communications provides one of the Internet’s most advanced CDN services. CDN services enablethe gaming community to easily outsource distribution of games, video, downloads, and multimedia applications over the Internet.  Tata Communications’ Global CDN service combines Tier-1 Global IP backbone and next generation CDN technology to deliver high download throughput on large game applications, content, video clips and also support Live Broadcast HD video feed.
For more information on Tata Communications CDN Service visit www.tatacommunications.com

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