RCOM & BBC WORLD NEWS ENTER A STRATEGIC AGREEMENT FOR MOBILE
BBC World News available on Reliance Mobile as live streaming for first time in India
Reliance Mobile subscribers can view from anywhere in India
Service accessible 24×7
Mumbai, September 16, 2008 :Forging ahead in its aggressive plans to provide innovative content to millions of subscribers, Reliance Communications has made available BBC
World News for the first time as a mobile streaming (unicast) service 24
hours a day for Reliance Mobile users across India. Through this agreement,
Reliance Mobile users can access BBC’s trademark live breaking news and
landmark programming initiatives as they happen directly on their handsets.
Reliance Communications became the first telecom operator (CDMA) to provide
mobile streaming (unicast) service in India in 2004. ‘Mobile TV’ on
Reliance Mobile World is already a very popular service representing
different genre of content such as TV news and shows, music, cricket and
sports, fashion and glamour. Reliance provides hours of latest
entertainment, and information based rich media content through eleven TV
channels to its subscribers. They have been available to several millions
of users with Reliance Mobile World enabled handsets supporting TV
streaming (unicast) service, for many years.
Hosted on the Reliance Mobile World (R World), the ‘Mobile TV’ menu offers
unique experience in viewing BBC World News’ popular content including the
Network’s latest programming. As the streaming is on-line 24×7, Reliance
Mobile customers can watch their favorite programs conveniently from
anywhere even while on the move within the state or traveling across the
country.
Worldwide trend showcases how consumers are upgrading from ringtones and
wallpapers, the mainstays of the mobile entertainment, to more advanced
features like mobile TV and propelling the growth of TV on the mobile
phones by leaps and bounds. In countries like South Korea and Japan, Mobile
TV is already a way of life. Other countries in the Americas and Europe are
fast catching up.
Commenting on the tie-up, Mr. Krishna Durbha, Head- VAS Business &
Marketing, Reliance communications said, “Today lakhs of mobile phones on
Reliance Communication network are unicast streaming enabled. Through these
phones, Reliance Mobile customers can watch more than eleven TV channels 24
x 7. We are proud that Reliance Communications is one of the very few
telecom operators in the world to provide such a service. Our association
with BBC World News will enable us to provide up-to-the-minute
international news coverage to our subscribers.”
Mr. Nachiket Pantvaidya, Genral Manager, Global Channels, South Asia said
“Globally, BBC World News is a successful tri-media news service delivering
international news and information across multiple platforms of TV, online
and mobile. It has been our endeavour that the highest number of mobile
users in India can have access to the in-depth, credible and up-to-the
minute news coverage that the BBC is synonymous with. We are happy that our
association with Reliance Communications has helped us facilitate the
same.”
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