IDEA Cellular and Nokia agree to work together on mid to high-end range of handsets
Mumbai, August 27, 2008: Celebrating the largest ever city launch in Mumbai, IDEA Cellular today announced that it would offer an integrated suite of Idea services on a range of mid to high-end Nokia handsets in cooperation with the world’s largest mobile handset manufacturer. This will offer consumers the combined advantage of easy to use devices with an enhanced experience in Internet services, content and browsing on Idea’s high speed 2.75G EDGE networks across India. The company also has plans to introduce several attractive offers and innovative tariff plans, on various devices, starting with the N96, in early September, targeted at a varied cross-section of customers.
Idea, one of the leading GSM telecom service providers in the country and Nokia, have agreed that as part of this cooperation, Idea customers will get faster and easier access to all of Idea’s internet and entertainment services on a wide range of mutually identified mid and high-end Nokia handsets. Idea customers will be able to access the widest and most attractive choice of Internet services.
Commenting on the cooperation with Nokia, Mr. Sanjeev Aga, Managing Director, Idea Cellular Limited said, “IDEA has been at the forefront of innovation and customer delight in the Indian telecom sector and these are indeed interesting times for our company, having just launched in Mumbai last week. We are pleased to partner with Nokia in leading the industry to bring customers a complete suite of Idea communications, browsing, content and Internet services. This is a logical step for Idea to take, as it will further help augment our customer experience, as these high – end Nokia hand phones are known worldwide for their versatility and utility.”
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